Lussier (pronounced Loo-see-aye) is a veteran-owned brand with a mission to craft "First Growth" terroir-driven wines from small, sustainable, organic and biodynamic vineyards. They challenge conventions, push boundaries, and view each step as an art form that brings joy and gratitude into people's lives, with wine as their chosen canvas. Their winemaking philosophy centers on letting the exceptional terroirs speak and capturing the essence of the land.

After serving seven years as a U.S. Army Infantry Officer, including combat tours in Iraq and Afghanistan, G.W. returned to his hometown of St. Helena in the Napa Valley in 2015. His wine journey began as an intern at Pahlmeyer Winery, furthering his education at Williams Selyem in 2016. After three years in the wine industry, in 2019, G.W. launched Lussier Wine Co, which now produces four Pinot Noirs, a Chardonnay, and an "Old Vine" Chenin Blanc, all while maintaining a small-scale, boutique approach.